September 10, 2025Asian Journal of Economics Business and Accounting

The Influence of Digital Communication and Mobile Banking Services on Customer Satisfaction at Bank Mandiri

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Digital communication significantly impacts customer satisfaction, enhancing the overall client experience.
Mobile banking services do not show a direct influence, contributing to 28.4% of customer satisfaction variance when considered with digital communication.
A quantitative approach with multiple linear regression was utilized, analyzing data from 100 respondents in Palembang City.
The findings suggest that banks must enhance digital communication strategies alongside technological innovations for improved customer loyalty.

Authors

AMAgnes MonicaSriwijaya University MBMarkoni BadriSriwijaya University MYMuhammad YusufPelita Harapan University

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Implication

This research examines how digital communication and mobile banking services influence customer satisfaction at Bank Mandiri, highlighting the significance of effective communication.

Cite This Study

Monica et al. (2025) studied this question.

synapsesocial.com/papers/68c23c20b210217d647876ee https://doi.org/10.9734/ajeba/2025/v25i91968

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Implication

This research examines how digital communication and mobile banking services influence customer satisfaction at Bank Mandiri, highlighting the significance of effective communication.

The Influence of Digital Communication and Mobile Banking Services on Customer Satisfaction at Bank Mandiri

Key Points

Discussion

Implication

Cite This Study

The Influence of Digital Communication and Mobile Banking Services on Customer Satisfaction at Bank Mandiri

Key Points

Discussion

Implication

Cite This Study

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