Pengaruh Mobile Banking dan Kepuasan Nasabah Terhadap Loyalitas Nasabah pada PT Bank Sumut Sei Sikambing Medan Sumatera Utara

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Mobile banking positively influences customer loyalty, revealing a significant value of 0.000.
Customer satisfaction also significantly affects customer loyalty, with a p-value of 0.000 indicating strong results.
Analysis was conducted using multiple linear regression with data from 86 respondents based on the Solvin formula.
The findings highlight the importance of both mobile banking and customer satisfaction in fostering customer loyalty.

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Quantitative research shows positive impacts of mobile banking and customer satisfaction on loyalty among customers at PT Bank Sumut.

Nasution et al. (2025) studied this question.

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