This study investigates social media marketing adoption and its benefits for MSMEs, suggesting potential improvements in customer engagement and operational efficiency.
Key Points
Social media marketing adoption enhances customer acquisition and retention for MSMEs, contributing to business growth.
Key indicators such as sales growth and brand visibility improve notably when MSMEs leverage social media platforms effectively.
Challenges include resource allocation and measuring return on investment for digital marketing efforts.
The research combines primary surveys and secondary sources to illustrate opportunities and constraints faced by MSMEs.