June 30, 2025Pakistan journal of commerce and social sciencesOpen Access

Islamic Branding and Brand Resonance: A Multi-Group Analysis of Malaysia & Pakistan

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Significant differences exist in brand resonance among Muslim consumers in Malaysia and Pakistan, indicating varied branding influences.
The analysis employed partial least squares-structural equation modeling, which effectively highlighted differences in branding perceptions.
The study utilized measurement invariance of composite models to ensure the reliability of multi-group analysis outcomes across the two markets.
Findings suggest that insights from this study can help brand managers and policymakers better target the diverse global Muslim consumer market.

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Implication

Comparative analysis reveals differences in brand resonance among Muslim consumers, indicating diverse influences of religiosity and corporate social responsibility.

Cite This Study

Bukhari et al. (2025) studied this question.

synapsesocial.com/papers/68af7b2a7567bf4f94ff327e https://doi.org/10.64534/comm.2025.010

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Implication

Comparative analysis reveals differences in brand resonance among Muslim consumers, indicating diverse influences of religiosity and corporate social responsibility.

Islamic Branding and Brand Resonance: A Multi-Group Analysis of Malaysia & Pakistan

Key Points

Discussion

Implication

Cite This Study

Islamic Branding and Brand Resonance: A Multi-Group Analysis of Malaysia & Pakistan

Key Points

Discussion

Implication

Cite This Study

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Also Consider