August 4, 2025Journal Integration of Management Studies

Understanding Loyalty in a Company-Led Halal Brand Community: The Role of Perceived Benefit, Engagement, and Religiosity

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Perceived benefits significantly boost repurchase intention among community members, enhancing brand loyalty.
Community engagement positively influences brand equity and increases the likelihood of repeat purchases.
Data was gathered through an online questionnaire among 100 members using the PLS-SEM analytical method.
Findings suggest that meaningful brand experiences are crucial for fostering loyalty in Muslim Gen Z consumers.

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Implication

Quantitative analysis shows community engagement boosts repurchase intention in a halal brand, highlighting perceived benefits and brand equity's role.

Cite This Study

Rahayu et al. (2025) studied this question.

synapsesocial.com/papers/68af78267567bf4f94ff06f7 https://doi.org/10.58229/jims.v3i2.400

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Implication

Quantitative analysis shows community engagement boosts repurchase intention in a halal brand, highlighting perceived benefits and brand equity's role.

Understanding Loyalty in a Company-Led Halal Brand Community: The Role of Perceived Benefit, Engagement, and Religiosity

Key Points

Discussion

Implication

Cite This Study

Understanding Loyalty in a Company-Led Halal Brand Community: The Role of Perceived Benefit, Engagement, and Religiosity

Key Points

Discussion

Implication

Cite This Study

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