The Moderating Effect of Ethical Values in the Relationship between Competitive Strategies and Performance of Accredited Universities in Kenya

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Ethical values did not significantly moderate the impact on performance in accredited universities in Kenya.
The hypothesis that ethical values have no significant influence was supported, with a response rate of 66.6%.
This study employed a descriptive cross-sectional survey design targeting 53 accredited universities and utilized regression analysis.
Further investigation using diverse respondent groups may enhance understanding of ethical values and performance in universities.

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This research examines how ethical values influence performance on competitive strategies in universities, suggesting areas for future exploration.

Gathitu et al. (2025) studied this question.

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This research examines how ethical values influence performance on competitive strategies in universities, suggesting areas for future exploration.