Cross-sectional analysis reveals significant links between market development strategy and university performance in Kenya, suggesting implications for institutional growth strategies.
Key Points
Market development strategy significantly correlates with university performance, emphasizing the need for effective growth approaches.
A correlation coefficient of r=0.357 and p=0.014 indicates a meaningful link between strategic efforts and outcomes.
Cross-sectional research design was used to gather data from all chartered universities in Kenya, ensuring comprehensive inclusion.
Findings highlight the importance of prioritizing market-oriented strategies for maintaining financial stability within higher education institutions.