September 10, 2025Journal of Communication and ManagementOpen Access

A Study on Information Consumption Behaviour and Media Bias and Content Prioritization among Millennials and Gen- X

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Authors

VKVenugopal Gowda M. K.SDSwarnali DuttaFortis Hospital

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Implication

Quantitative analysis explores media consumption and content satisfaction in Millennials and Generation X, highlighting internet and social media's roles.

Key Points

Millennials and Generation X show distinct information consumption behaviors influenced by media bias.
Around 82% of Indians consume news online, emphasizing the dominance of digital platforms in these generations.
Data collected from 200 respondents in Karnataka benefits understanding regional media consumption patterns.
Explores content prioritization and perceptions of credibility, providing insights for improving media strategies.

Cite This Study

K. et al. (2025) studied this question.

synapsesocial.com/papers/68c23abeb210217d64782287 https://doi.org/10.58966/jcm20254spl01

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Implication

Quantitative analysis explores media consumption and content satisfaction in Millennials and Generation X, highlighting internet and social media's roles.

A Study on Information Consumption Behaviour and Media Bias and Content Prioritization among Millennials and Gen- X

Discussion

Member takes

Implication

Key Points

Cite This Study

A Study on Information Consumption Behaviour and Media Bias and Content Prioritization among Millennials and Gen- X

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider