October 8, 2025

Television Viewership Among Millennials: An Analysis of Millennials Usage and Preferences of On-Demand & Broadcast Television Services

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The study reveals changing preferences in television content among millennials, suggesting shifts in consumption patterns.

Millennials show a strong preference for on-demand television, indicating a move away from broadcast subscriptions.
Survey results reveal that original content is not as important to millennials when choosing on-demand options.
Among millennials aged 18-35, there is a mix of preferences regarding binge-watching versus weekly episodes.
Marketers can use insights on consumer preferences to tailor television offerings that improve viewing experiences.

Shelton et al. (2016) studied this question.

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