August 7, 2025International Journal of Advanced Research in Science Communication and TechnologyOpen Access

A Study on User Engagement and Platform Preferences among Generation Z Streaming Subscribers in Mumbai

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Authors

RYR. K. YadavAmity University SVSantosh VadhryaShreemati Nathibai Damodar Thackersey Women's University

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Implication

Secondary data reveals factors shaping user engagement and subscription preferences in Generation Z, indicating significant influences from content variety and pricing structures.

Key Points

Generation Z's user engagement is influenced significantly by interactive features and content variety.
Data shows that pricing structures and simplicity of use are crucial for attracting Gen Z streaming subscribers.
The research analyzes secondary data from industry reports, market research, and digital media analytics.
Understanding these preferences helps streaming platforms tailor content and marketing strategies effectively.

Cite This Study

Yadav et al. (2025) studied this question.

synapsesocial.com/papers/689dfe90d61984b91e13bd97 https://doi.org/10.48175/ijarsct-28615

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Implication

Secondary data reveals factors shaping user engagement and subscription preferences in Generation Z, indicating significant influences from content variety and pricing structures.

A Study on User Engagement and Platform Preferences among Generation Z Streaming Subscribers in Mumbai

Discussion

Member takes

Implication

Key Points

Cite This Study

A Study on User Engagement and Platform Preferences among Generation Z Streaming Subscribers in Mumbai

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider