Social Media and Electoral Politics in India: A Comparative Analysis of the 2019 and 2024 Lok Sabha Elections

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Comparative analysis highlights the shift in voter engagement strategies using social media, suggesting new challenges in combating misinformation.

Social media has transformed political campaigns in India, emphasizing targeted voter engagement and messaging.
Comparing the 2019 and 2024 Lok Sabha elections reveals a significant shift towards data-driven strategies.
The study analyzes the role of the Election Commission of India in regulating social media during elections.
Concerns regarding misinformation and deep fakes have grown, emphasizing the need for ethical digital campaign practices.

C D Shivaraju (2025) studied this question.

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Comparative analysis highlights the shift in voter engagement strategies using social media, suggesting new challenges in combating misinformation.