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August 17, 2025ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL

Factors Contributing the Effectiveness in Public Relation Practices

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Authors

FRFaten Aisyah Ahmad RamliMSMuhammad Faizal Samat

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Overview

This research reveals attitude and skills enhance effectiveness in public relations, suggesting areas for improvement.

Key Points

  • Effectiveness in public relations practices is influenced by attitude and skills, contributing to organizational success.
  • Key evidence shows that both attitude and skills among practitioners significantly impact public relations effectiveness.
  • Data was collected through a questionnaire survey of 384 participants in Kuala Terengganu, analyzed using SPSS version 20.
  • The findings suggest the need for organizations to focus on enhancing these key factors for better public relations outcomes.

Cite This Study

Ramli et al. (2018) studied this question.

synapsesocial.com/papers/68c236dfb210217d6477624bhttps://doi.org/10.24191/abrij.v4i1.4226
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