August 16, 2025Open Access

Information-Seeking in the Age of Generative AI: Factors that Influence the Behavioural Intention of Media Students to Use ChatGPT.

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MIMohammadi Mafizul IslamDarmstadt University of Applied Sciences

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Implication

Mixed-methods analysis reveals performance expectancy and perceived humanness predict intention to use ChatGPT, suggesting improvements for AI reliability.

Key Points

Media students are more likely to adopt ChatGPT for information-seeking due to higher perceived humanness and performance expectancy.
Quantitative analysis showed that perceived humanness positively predicts intention to use ChatGPT with significant correlations identified.
This study utilized a mixed-methods approach, combining survey data with semi-structured interviews to explore various influencing factors.
Findings highlight the importance of AI reliability and media literacy, indicating areas for improvement for educators and developers.

Cite This Study

Mohammadi Mafizul Islam (2025) studied this question.

synapsesocial.com/papers/68c235fdb210217d64772ffc https://doi.org/10.21203/rs.3.rs-7302449/v1

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Implication

Mixed-methods analysis reveals performance expectancy and perceived humanness predict intention to use ChatGPT, suggesting improvements for AI reliability.

Information-Seeking in the Age of Generative AI: Factors that Influence the Behavioural Intention of Media Students to Use ChatGPT.

Discussion

Member takes

Implication

Key Points

Cite This Study

Information-Seeking in the Age of Generative AI: Factors that Influence the Behavioural Intention of Media Students to Use ChatGPT.

Discussion

Member takes

Implication

Key Points

Cite This Study

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