The generational tourist: how age cohorts influence travel product choices

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This analysis reveals distinct travel preferences among Baby Boomers, Generation X, and Generation Y, suggesting targeted strategies for providers.

Younger tourists demonstrate higher price sensitivity, preferring shorter and more autonomous trips, which influences travel product offerings.
Findings show Baby Boomers favor longer, more organized travel experiences, reflecting a distinct preference compared to younger generations.
This study utilized a two-step methodology analyzing a dataset of 9605 travelers, revealing significant correlations in travel choices across generations.
Tailoring tourism products based on generational values can enhance customer satisfaction and loyalty, offering actionable insights for marketers.

Gorenak et al. (2025) studied this question.

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This analysis reveals distinct travel preferences among Baby Boomers, Generation X, and Generation Y, suggesting targeted strategies for providers.