Preferences and Behaviour of Tourists in Terms of Choice and Frequency of Trips: Qualitative and Quantitative Study in Poland

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Qualitative and quantitative analysis reveals how socio-demographic factors influence accommodation preferences in tourism.

Accommodation choices are significantly influenced by socio-demographic characteristics, including age, gender, and income level.
Statistical analysis using Pearson’s χ² test and multivariate Profit analysis highlighted key consumer behavior trends.
Older individuals prefer longer but fewer trips, while women favor seaside destinations compared to men's mountain preferences.
Understanding these preferences helps tourism businesses tailor their marketing strategies effectively.

Kravtsov et al. (2025) studied this question.

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