September 10, 2025THE PROBLEMS OF ECONOMYOpen Access

igital Marketing Strategies for Attracting a New Generation of Tourists

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Research reveals that influencer marketing significantly shapes consumer behavior among Generation Z tourists.
Generation Z tourists prioritize sustainability and personalization in their travel experiences and digital interactions.
Adapting marketing strategies for Generation Z involves collaboration with influencers and mobile-friendly digital tools.
Implementing these strategies is crucial for effectively attracting and engaging the dynamic tourist demographics of today.

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This research demonstrates how digital marketing can enhance engagement with Generation Z tourists, highlighting influencer marketing's importance.

Bogdan et al. (2025) studied this question.

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This research demonstrates how digital marketing can enhance engagement with Generation Z tourists, highlighting influencer marketing's importance.