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August 11, 2025Jurnal Informasi dan Teknologi

The Influence of Digital Promotion Strategies on Consumer Purchase Intentions for Culinary Products at Kampoeng Lauk Palangka Raya

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Authors

NNNoorjaya NahanAPAston PakpahanMAMuhamad Ruzaini Abdi

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Overview

Quantitative analysis reveals digital promotion strategies significantly enhance purchase intentions in consumers, indicating effective marketing is crucial for culinary businesses.

Key Points

  • Digital promotion strategies significantly increase purchase intention among consumers, indicating effectiveness of marketing in culinary businesses.
  • The analysis showed that informative social media content was the most influential factor, impacting consumer decisions profoundly.
  • Employing a quantitative approach, structured questionnaires gathered insights on consumer behavior related to digital marketing efforts.
  • Findings suggest small culinary enterprises should leverage digital tools creatively to enhance brand loyalty and market presence.

Cite This Study

Nahan et al. (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fb6dhttps://doi.org/10.60083/jidt.vi0.619
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Also Consider

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  3. 3The Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets di Sendys Swalayan Kota Palangka Raya2025
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