The Influence of Promotion Strategies on the Sales Level of Food Products at Kedai JAM

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Causal research shows significant effects of digital promotional strategies on sales performance in MSMEs, implying marketing effectiveness.

Promotional strategies significantly influence sales levels, leading to improved financial outcomes for food products.
The study highlights that 63% of sales variations are directly affected by digital promotional strategies on platforms like Facebook.
Causal research design was utilized, collecting primary data from 90 consumers via questionnaires regarding promotional dimensions.
These findings underscore Facebook's role as an effective promotional medium, enhancing market presence for micro, small, and medium enterprises.

Sindi et al. (2025) studied this question.

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Causal research shows significant effects of digital promotional strategies on sales performance in MSMEs, implying marketing effectiveness.