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August 11, 2025Jurnal Informasi dan Teknologi

The Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets di Sendys Swalayan Kota Palangka Raya

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Authors

RTRita Yuanita ToendanHTHansly TunjangPPeridawaty

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Overview

Quantitative analysis reveals digital marketing strategies significantly impact consumer purchase decisions, suggesting vital engagement techniques in emerging markets.

Key Points

  • All three digital marketing strategies significantly influence consumer purchase decisions, indicating their effectiveness.
  • Content marketing shows the strongest effect on consumer behavior (β = 0.351, p < 0.01), highlighting its relevance.
  • The study employs a quantitative approach, analyzing data from 44 respondents using structured questionnaires and SPSS software.
  • Findings emphasize the importance of authenticity and social interaction in digital spaces for optimizing consumer engagement.

Cite This Study

Toendan et al. (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fe3dhttps://doi.org/10.60083/jidt.vi0.642
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