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August 11, 2025Marketing and Management of InnovationsOpen Access

The Impact of Digital Tourism Marketing Dimensions on Attracting Domestic Tourism in Saudi Arabia

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Authors

OAOdai Falah Mohammad AL-Ghaswyneh

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Overview

Observational analysis shows mobile applications significantly influence tourism decisions in Saudi Arabia, highlighting the importance of aligning with Vision 2030 priorities.

Key Points

  • Mobile application usability has the strongest impact on domestic tourism decisions, driving traveler engagement.
  • Quality digital content, which is visually appealing and culturally relevant, greatly increases interest in local destinations.
  • Integrated marketing strategies that reflect Vision 2030 priorities contribute to promoting domestic travel effectively.
  • Social media engagement, while relevant, appears less influential than usability and content quality in shaping tourism choices.

Cite This Study

Odai Falah Mohammad AL-Ghaswyneh (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fa8chttps://doi.org/10.21272/mmi.2025.2-07
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital Marketing’s Impact on Tourism Decisions in Saudi Arabia: An Analytical Study in Light of Vision 20302025
  2. 2Content quality and aesthetics: How visual appeal and informativeness shape travel decisions2025
  3. 3BEYOND LIKES AND SHARES: THE EFFECT OF INFLUENCER-FOLLOWER INTERACTION ON TRAVEL DECISIONS IN SAUDI ARABIA2025
  4. 4Examining The Influence of Various Big Data Capabilities on Tourism Firms in Saudi Arabia2025 · 1 citations
  5. 5Exploring the Impact of Mobile Marketing Strategies on Consumer Buying Preferences and Decision-Making Processes in the Digital Age in Saudi Arabia, Jeddah2025