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August 11, 2025International Journal of Accounting and Economics Studies

Examining The Influence of Various Big Data Capabilities on Tourism Firms in Saudi Arabia

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Authors

WSWaleed Akhtar M SultanAAAhmed AlsenosyAJAdam Amril Jaharadak

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Overview

The study reveals significant effects of technical skills, managerial skills, and data-driven culture on firm performance in Saudi Arabia's tourism sector, suggesting strategic improvements.

Key Points

  • Technical skills, managerial skills, and data-driven culture significantly enhance firm performance in tourism organizations, indicating the importance of these capabilities.
  • Big data analytics, data-driven culture and technology capabilities contribute differently to performance; the first two have statistically significant impacts, while the latter does not.
  • Observational analysis using a self-administered questionnaire revealed valid responses from 471 tourists, with some capabilities failing to directly boost performance.
  • Understanding the role of big data analytics in tourism may support strategic growth, yet further exploration into contextual factors is crucial for maximizing capabilities.

Cite This Study

Sultan et al. (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fb93https://doi.org/10.14419/v071je64
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