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November 30, 2024Journal of Student ResearchOpen Access

Review of Cross-Cultural Marketing Strategies Employed by Korean Celebrities to Enter the US Market

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Authors

EKEunice KimEwha Womans UniversityLTLijun TianGuangxi University

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Implication

This review demonstrates effective cross-cultural marketing strategies by K-pop idols for brand growth in the U.S., suggesting ongoing adaptation is key.

Key Points

  • K-pop idols effectively adapted their marketing strategies for the U.S. market, enhancing brand presence.
  • Key strategies included localization with English lyrics and collaborations with U.S. artists, fostering fan engagement.
  • Analysis featured a review of marketing tactics across digital platforms like YouTube and TikTok, driving emotional connections.
  • These efforts have significantly increased brand awareness and market share, despite cultural barriers and competition.

Cite This Study

Kim et al. (2024) studied this question.

synapsesocial.com/papers/68af806b7567bf4f94ff6bbdhttps://doi.org/10.47611/jsrhs.v13i4.8129
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Brief Analysis of the Cross-Cultural Communication of K-pop and its Industry in the US from the Perspective of the Theories of Interculturality2025
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  3. 3The Cross-Industry Impact of K-pop in China2025
  4. 4Hallyu, the Korean Wave: South Korea's Transition to 'Cultural Powerhouse'2025 · 2 citations
  5. 5Influence of Korean Popular Culture on Filipino Millennials: An Assessment across Food, Fashion, Entertainment, and Beauty Products2025