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January 1, 2025International journal of research and scientific innovation

Influence of Korean Popular Culture on Filipino Millennials: An Assessment across Food, Fashion, Entertainment, and Beauty Products

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Authors

RLRaymond Boon Tar LimNational University of Singapore

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Implication

Survey assesses influence of Korean popular culture on consumption behaviors in food, fashion, and entertainment, suggesting implications for marketers.

Key Points

  • Korean popular culture shows a moderate influence on Filipino millennials, especially in food and entertainment.
  • The analysis revealed that influence levels were measured using survey data from 90 millennials born between 1981 and 1996.
  • A descriptive quantitative design coupled with qualitative insights clarified preferences across cultural domains.
  • Implications highlight a changing cultural identity in Filipino consumers, pointing to the need for targeted marketing strategies.

Cite This Study

Raymond Boon Tar Lim (2025) studied this question.

synapsesocial.com/papers/68af76b27567bf4f94fef8b9https://doi.org/10.51244/ijrsi.2025.120700223
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Influence of Korean Popular Culture on Filipino Millennials: An Assessment Across Food, Fashion, Entertainment, and Beauty Products2025
  2. 2Hallyu (Korean Wave): Decoding the Soaring Popularity of South Korean Culture2025
  3. 3The Impact of Social Media Access, Traditional Value, and Peer Interaction toward Korean Wave Behavior on Teenager2025
  4. 4Malaysians’ Acceptance towards Korean Beauty Standards Embedded In Korean Popular Culture2021 · 1 citations
  5. 5The Effect of Korean Wave on K-Beauty Exports in Indonesia: Focus of Gen Z Study as Target Market2025 · 1 citations