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September 12, 2025International Journal of Social Sciences and Public Administration

Brief Analysis of the Cross-Cultural Communication of K-pop and its Industry in the US from the Perspective of the Theories of Interculturality

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Authors

XJXinyue JinShandong University of Art and Design

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Implication

This research reveals K-pop's effective use of cross-cultural communication strategies and cultural assimilation in the US market.

Key Points

  • K-pop establishes itself as a significant model for cross-cultural communication, enhancing its influence in the US.
  • Key findings include the exploration of cultural tensions and identity redefinition within the K-pop industry's framework.
  • The study utilizes the theories of interculturality to analyze K-pop's global marketing tactics in relation to US audiences.
  • K-pop features unique elements like the creation of a 'third space' that fosters cultural synergy between Korea and the US.

Cite This Study

Xinyue Jin (2025) studied this question.

synapsesocial.com/papers/68d418e1713b0b5dfea64d33https://doi.org/10.62051/ijsspa.v8n2.10
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