January 1, 2024Journal of Media & Communication

Effect of Social Media Advertisement on Purchasing Behavior: A Response from Female University Students and Female Faculty Members

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SAShabana AsgherLahore College for Women University

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Implication

Analysis reveals social media ads significantly influence purchasing choices in female university students and faculty, suggesting targeted strategies.

Key Points

Social media advertising significantly affects purchasing behavior, especially among female users who engage frequently with platforms.
Findings highlight that the type of advertisements and user perceptions play crucial roles in driving buying decisions.
Ordinal logistic regression analysis was employed to assess the relationships between social media use and purchasing choices.
Companies are encouraged to enhance their advertising strategies on social media to leverage its cost-effectiveness and broader outreach.

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Shabana Asgher (2024) studied this question.

synapsesocial.com/papers/68af7f4b7567bf4f94ff693a https://doi.org/10.46745/ilma.jmc.2024.05.02.02

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Implication

Analysis reveals social media ads significantly influence purchasing choices in female university students and faculty, suggesting targeted strategies.

Effect of Social Media Advertisement on Purchasing Behavior: A Response from Female University Students and Female Faculty Members

Discussion

Member takes

Implication

Key Points

Cite This Study

Effect of Social Media Advertisement on Purchasing Behavior: A Response from Female University Students and Female Faculty Members

Discussion

Member takes

Implication

Key Points

Cite This Study

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