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September 10, 2025International Journal of Innovative Research in Science Engineering and TechnologyOpen Access

Impact of Social Media Advertisement on Consumer Buying Behaviour

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Authors

RRR. R.SureshRAR AravindIndian Institute of Management KozhikodeRTR Thenmolzhi

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Implication

Hybrid analysis reveals social media impacts brand attitudes and purchasing behavior in consumers aged 18–25, highlighting ad effectiveness.

Key Points

  • Nearly 46% of respondents acknowledged social media's role in shaping their purchase decisions.
  • The 18–25 age group spends the most time on social media, significantly influencing their buying behavior.
  • A strong correlation exists between advertisement appeal and consumer brand attitudes, impacting purchase intentions.
  • The findings suggest actionable insights for enhancing ad effectiveness and engagement strategies.

Cite This Study

R.Suresh et al. (2025) studied this question.

synapsesocial.com/papers/68c2409bb210217d6479bf2dhttps://doi.org/10.15680/ijirset.2025.1407054
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR2025
  2. 2Influencer Marketing and Consumer Decision-Making in Online Retail: A Social Media Perspective2025 · 1 citations
  3. 3A Study on Social Media Reviews Shaping Consumer Preference2025
  4. 4Effect of Social Media Advertisement on Purchasing Behavior: A Response from Female University Students and Female Faculty Members2024
  5. 5A Study on Impact of Social Media in Buying Behaviour with Special Reference to Madurai City2025