October 4, 2024

The Influence Of Product Completeness And Product Quality On Purchasing Decisions At Toko Kusen Beton Semoga Jaya

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Purchasing decisions are significantly affected by product quality, while product completeness shows little influence.
Statistically significant results were found through multiple linear regression analysis, utilizing a sample of 100 respondents.
The survey method provided insights into how product characteristics influence consumer behavior in purchasing decisions.
This highlights the potential for retailers to focus on product quality over completeness, given the findings of this analysis.

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Implication

Survey analysis shows product quality significantly affects purchasing decisions in consumers at a retail outlet, indicating product completeness may not matter as much.

Cite This Study

Pramesti et al. (2024) studied this question.

synapsesocial.com/papers/68af7f467567bf4f94ff63d1 https://doi.org/10.37676/jemba.v1i2.548

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Implication

Survey analysis shows product quality significantly affects purchasing decisions in consumers at a retail outlet, indicating product completeness may not matter as much.

The Influence Of Product Completeness And Product Quality On Purchasing Decisions At Toko Kusen Beton Semoga Jaya

Key Points

Discussion

Implication

Cite This Study

The Influence Of Product Completeness And Product Quality On Purchasing Decisions At Toko Kusen Beton Semoga Jaya

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider