September 10, 2025

Analysis of the Effect of Price and Product Quality on Purchasing Decisions for Nusantara Furniture in Jembrana Regency in 2024

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Price has a positive and significant effect on purchasing decisions, with a t-value of 5.714 indicating strong influence.
Product quality also significantly impacts purchasing decisions, shown by a t-value of 5.872, supporting the hypothesis of positive influence.
This analysis included 120 respondents selected through purposive sampling, utilizing questionnaires and interviews for data collection.
Multiple linear regression analysis and various hypothesis tests confirmed the significance of price and quality on customer choices.

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Analysis reveals price and product quality significantly influence purchasing decisions in Jembrana Regency.

Ariani et al. (2024) studied this question.

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