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August 25, 2024

Case Study on Effective Locations for Retail Companies in Padang City

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Authors

HKHusnul KhatimahFAFirliana AdillaKSKhoirani Syahputri

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Overview

Case study reveals location strategy influences operational performance in retail, highlighting visibility and accessibility.

Key Points

  • Effective location selection is shown to significantly enhance operational performance in retail.
  • Proximity to markets and suppliers are identified as key factors in location decision-making.
  • A mixed-methods approach was used, combining quantitative field surveys with qualitative interviews.
  • Insights from this case study can guide operations managers in improving location strategy.

Cite This Study

Khatimah et al. (2024) studied this question.

synapsesocial.com/papers/68af7f467567bf4f94ff6397https://doi.org/10.63076/jomm.v1i1.7
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Also Consider

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  3. 3Pengaruh Promosi, Brand Image, dan Lokasi Terhadap Keputusan Pembelian Pada 3Second Store Kediri2025
  4. 4An Analysis of Product Arrangement, Services, and Product Prices in Retail Stores at Traditional Markets in Medan City on Purchase Interest2025
  5. 5Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City2025