August 13, 2025

The Influence of Instagram Celebgrams as Celebrity Endorsers on the Interest in Buying Stylish Watches Among Young Employees in Cirebon City

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Trust significantly influences purchase interest among Instagram users, enhancing their intention to buy stylish watches.
Expertise of celebrity endorsers positively impacts young employees' interest in purchasing items on social media.
Attractiveness is a critical factor leading to higher buying interest in fashion items, specifically stylish watches.
Observational analysis among young employees in Cirebon City highlights the role of social media in marketing strategies.

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Implication

Survey shows celebrity endorsers affect purchase interest in stylish watches among young employees, suggesting trust, expertise, and attractiveness are key factors.

Cite This Study

Gunawan et al. (2025) studied this question.

synapsesocial.com/papers/68af7df87567bf4f94ff5062 https://doi.org/10.32424/icsema.1.1.288

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Implication

Survey shows celebrity endorsers affect purchase interest in stylish watches among young employees, suggesting trust, expertise, and attractiveness are key factors.

The Influence of Instagram Celebgrams as Celebrity Endorsers on the Interest in Buying Stylish Watches Among Young Employees in Cirebon City

Key Points

Discussion

Implication

Cite This Study

The Influence of Instagram Celebgrams as Celebrity Endorsers on the Interest in Buying Stylish Watches Among Young Employees in Cirebon City

Key Points

Discussion

Implication

Cite This Study

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