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October 10, 2025International Journal of Application on Economics and Business

Local Fashion Purchase Intention: The Role of Attractiveness, Trustworthiness and Expertise of Influencers

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Authors

ACAdelia Angelina Benya ChamMTMiharni Tjokrosaputro

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Overview

This research demonstrates trustworthiness and expertise significantly improve purchase intention, highlighting influencer marketing's role.

Key Points

  • Trustworthiness positively influences purchase intention, while attractiveness shows no significant effect.
  • Expertise of social media influencers significantly impacts consumers' intention to buy local fashion brands.
  • The study involved a sample of 238 local fashion consumers who engaged with influencer marketing.
  • Data analysis utilized Structural Equation Modeling (SEM) via the SMART-PLS 4.0 application.

Cite This Study

Cham et al. (2024) studied this question.

synapsesocial.com/papers/68e865117ef2f04ca37e4f35https://doi.org/10.24912/ijaeb.v2i3.50-62
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