August 5, 2025Bandung Conference Series Business and Management

PENGARUH SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP PURCHASE INTENTION (Studi Pada Followers Instagram @specs_indonesia)

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Purchase intention significantly increases with effective social media marketing and brand image—especially through Instagram channels.
Social media marketing's influence on purchase intention is stronger than that of brand image, highlighting its critical role.
The study analyzed data from 100 Instagram users utilizing multiple linear regression and various statistical tests.
Findings suggest that brands like SPECS should focus on their social media marketing strategies to boost purchase intentions.

Authors

KFKemal Muhamad Falah HMHendrati Dwi MulyaningsihNutrition 21 (United States)RPRezi Muhamad Taufik PermanaBandung Islamic University

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Implication

Descriptive quantitative study finds social media marketing impacts purchase intention among Instagram followers, suggesting enhancement for brand strategies.

Cite This Study

Falah et al. (2025) studied this question.

synapsesocial.com/papers/68af4093cf1dd9ea359ec60b https://doi.org/10.29313/bcsbm.v5i2.21138

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Implication

Descriptive quantitative study finds social media marketing impacts purchase intention among Instagram followers, suggesting enhancement for brand strategies.

PENGARUH SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP PURCHASE INTENTION (Studi Pada Followers Instagram @specs_indonesia)

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Discussion

Implication

Cite This Study

PENGARUH SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP PURCHASE INTENTION (Studi Pada Followers Instagram @specs_indonesia)

Key Points

Discussion

Implication

Cite This Study

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Also Consider