August 13, 2025

Eco-Driven Innovation Among Gen Z Entrepreneurs: The Role of Self-Efficacy, Social Media, and Sustainability Intentions

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Authors

YAYudhistira Pradhipta AryokoMuhammadiyah University Purwokerto SSSulistyandari SulistyandariNational Yunlin University of Science and Technology CMCut MuazinahMuhammadiyah University Purwokerto

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Implication

Survey reveals sustainable entrepreneurial intentions drive business performance in Gen Z, suggesting social media and eco-awareness are key influences.

Key Points

Sustainable entrepreneurial intentions significantly enhance sustainable business performance, indicating a strong link.
Analysis of data from 203 Gen Z entrepreneurs shows the vital role of environmental awareness and social media influence.
Structural equation modeling reveals entrepreneurial self-efficacy negatively moderates the SEI–SBP relationship.
Findings imply that fostering sustainability education and innovation training can enhance eco-entrepreneurship outcomes.

Cite This Study

Aryoko et al. (2025) studied this question.

synapsesocial.com/papers/68af7c8d7567bf4f94ff3e0c https://doi.org/10.32424/icsema.1.1.90

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Implication

Survey reveals sustainable entrepreneurial intentions drive business performance in Gen Z, suggesting social media and eco-awareness are key influences.

Eco-Driven Innovation Among Gen Z Entrepreneurs: The Role of Self-Efficacy, Social Media, and Sustainability Intentions

Discussion

Member takes

Implication

Key Points

Cite This Study

Eco-Driven Innovation Among Gen Z Entrepreneurs: The Role of Self-Efficacy, Social Media, and Sustainability Intentions

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider