January 1, 2025International Journal of Engineering Business and ManagementOpen Access

A Study on Impact of Customer Review on Online Purchase Decision with Amazon

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A majority of consumers, about 95.3%, read reviews before making a purchase, impacting their decisions significantly.
Positive reviews exert the strongest influence on purchase intent, highlighting the importance of review sentiment.
Data was collected through structured questionnaires focusing on review attributes like credibility and multimedia content.
These insights suggest that effectively managing online feedback can enhance customer trust and drive sales in e-commerce.

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Implication

Descriptive analysis reveals customer reviews significantly influence purchase decisions on Amazon, indicating strategic management may enhance trust and sales.

Cite This Study

Gobbilla et al. (2025) studied this question.

synapsesocial.com/papers/68af782c7567bf4f94ff0c43 https://doi.org/10.22161/ijebm.9.3.5

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Implication

Descriptive analysis reveals customer reviews significantly influence purchase decisions on Amazon, indicating strategic management may enhance trust and sales.

A Study on Impact of Customer Review on Online Purchase Decision with Amazon

Key Points

Discussion

Implication

Cite This Study

A Study on Impact of Customer Review on Online Purchase Decision with Amazon

Key Points

Discussion

Implication

Cite This Study

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