August 21, 2025Asian Journal of Economics Business and Accounting

How Brand Loyalty is Affected by Online Reviews? A Descriptive Study

View Full Paper

Ask AI

Bookmark

A significant majority of respondents consult online reviews before making purchase decisions, indicating their crucial role in brand loyalty.
About 100 respondents across varying demographics were surveyed, revealing the dominance of social media and Amazon as trusted review platforms.
Descriptive research design employed a qualitative approach to examine the complex relationship between online reviews and purchasing behaviour.
Skepticism regarding review accuracy persists, suggesting businesses should prioritize transparency to build trust and enhance brand loyalty.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Descriptive research shows online reviews significantly influence brand loyalty in consumers, highlighting trust in platforms and authenticity concerns.

Cite This Study

Kumba Nagamani (2025) studied this question.

synapsesocial.com/papers/68af75277567bf4f94feed81 https://doi.org/10.9734/ajeba/2025/v25i81945

View Full Paper

Ask AI

Bookmark

Implication

Descriptive research shows online reviews significantly influence brand loyalty in consumers, highlighting trust in platforms and authenticity concerns.

How Brand Loyalty is Affected by Online Reviews? A Descriptive Study

Key Points

Discussion

Implication

Cite This Study

How Brand Loyalty is Affected by Online Reviews? A Descriptive Study

Key Points

Discussion

Implication

Cite This Study