Reading Between the Lines: A Qualitative Analysis of Online Product Reviews

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Positive and negative sentiments significantly influence product ratings and consumer behavior.
The study identified that positive emotions dominate in consumer reviews, while negative ones have a stronger impact.
Qualitative content analysis and sentiment scoring revealed complex factors impacting online ratings.
Findings suggest a need for e-commerce businesses to manage negative feedback while amplifying positive reviews.

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Qualitative research uncovers key sentiments and themes in online product reviews, indicating effects on consumer behavior.

Sood et al. (2024) studied this question.

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