September 19, 2025

Trust, Product Quality, and Loyalty:is the Celebrity Endorser Still Relevant?

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Consumer trust, communication style, and perceived product quality significantly boost customer loyalty.
Celebrity endorsement only moderates the link between communication style and loyalty, not others.
Quantitative, cross-sectional research collected data from 191 Indonesian Muslim women who bought endorsed fashion products.
Strategies should emphasize authentic communication and quality products to enhance loyalty amidst a value-driven market.

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Implication

Quantitative analysis shows how trust and communication impact loyalty in the Muslim fashion sector, suggesting celebrity endorsement plays a moderating role.

Cite This Study

Setiawan et al. (2025) studied this question.

synapsesocial.com/papers/68d435e4713b0b5dfea75b24 https://doi.org/10.32424/icsema.v1i1.358

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Implication

Quantitative analysis shows how trust and communication impact loyalty in the Muslim fashion sector, suggesting celebrity endorsement plays a moderating role.

Trust, Product Quality, and Loyalty:is the Celebrity Endorser Still Relevant?

Key Points

Discussion

Implication

Cite This Study

Trust, Product Quality, and Loyalty:is the Celebrity Endorser Still Relevant?

Key Points

Discussion

Implication

Cite This Study

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