August 14, 2025Psychology and Marketing

Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases

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Authors

HCHanyu Chen XSXiao SuZhejiang University LWLili WangQingdao University

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Implication

Secondary data analysis shows that high residential mobility increases the preference for experiential purchases, suggesting effective marketing strategies for minimalism.

Key Points

Consumers with high residential mobility prefer experiential purchases over possessions, enhancing marketing strategies.
Study 1 identifies that increased residential mobility correlates with a stronger preference for experiences over goods.
Analysis across various studies demonstrates the mediating role of minimalism in consumer preferences.
Findings highlight that financial constraints can further influence the tendency toward minimalism and experiential purchasing.

Cite This Study

Chen et al. (2025) studied this question.

synapsesocial.com/papers/68af6c107567bf4f94fea5ca https://doi.org/10.1002/mar.70025

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Implication

Secondary data analysis shows that high residential mobility increases the preference for experiential purchases, suggesting effective marketing strategies for minimalism.

Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases

Discussion

Member takes

Implication

Key Points

Cite This Study

Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider