August 23, 2025Administrative SciencesOpen Access

Exploring the Effect of Minimalism on Ethical Consumer Behavior: A Value–Identity–Personal Norm Theory Approach

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Minimalism significantly shapes ethical consumption, enhancing environmental identity and personal norms.
Key evidence indicates that 340 Turkish consumers demonstrated meaningful connections among values and ethical behavior.
Assessment using structural equation modeling analyzed relationships within the Value–Identity–Personal Norm model.
Findings imply minimalism can effectively promote sustainability communication and ethical consumer choices in emerging economies.

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Implication

Analysis shows that minimalism influences ethical consumption through environmental identity and personal norms, suggesting communication strategies are vital.

Cite This Study

Gelibolu et al. (2025) studied this question.

synapsesocial.com/papers/68af79a47567bf4f94ff1786 https://doi.org/10.3390/admsci15090330

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Implication

Analysis shows that minimalism influences ethical consumption through environmental identity and personal norms, suggesting communication strategies are vital.

Exploring the Effect of Minimalism on Ethical Consumer Behavior: A Value–Identity–Personal Norm Theory Approach

Key Points

Discussion

Implication

Cite This Study

Exploring the Effect of Minimalism on Ethical Consumer Behavior: A Value–Identity–Personal Norm Theory Approach

Key Points

Discussion

Implication

Cite This Study