Impact Of Digital Promotion Development On Tourist Visitation Levels In Pandanrejo Village, Purworejo District, Indonesia

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Analysis shows digital promotion influences visitation rates in tourism villages, suggesting operational improvements.

Digital promotion significantly increased tourist visitation from 1,661 in 2020 to 8,067 in 2021, but corrections followed.
The research utilized a mixed-methods approach, incorporating Interrupted Time Series and PLS-SEM to link promotion to visits.
Operational implications suggest creating content calendars to enhance digital visibility before key events, boosting attendance.
The study highlights limitations in integrating digital data with visitation trends, calling for a more robust framework for analysis.

Tanuwijaya et al. (2025) studied this question.

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