Uncovering The Barriers and Business Impacts of E-Commerce Non-Adoption Among SMEs: A TOE Framework Perspective

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Analysis reveals significant barriers hindering e-commerce adoption in SMEs, suggesting interventions are needed.

Technological and environmental barriers significantly hinder e-commerce adoption and affect sustainability negatively.
Data from 320 SMEs show that technological barriers were particularly impactful on business performance.
Quantitative cross-sectional method using PLS-SEM analyzes barriers in the context of SMEs in Indonesia.
Findings indicate the necessity for targeted policies to address e-commerce adoption challenges for SME growth.

Religia et al. (2025) studied this question.

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