Simulacra and Media Technology: A Study of Baudrillards Theory of Simulacra

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Theoretical analysis reveals hyperreality effects on identity in consumer society, suggesting ideological challenges.

Simulacra can lead to a hyperreality state where human experience is replaced by simulated experiences, and ideology plays a crucial role in this process.
Baudrillard's concepts highlight that commodities are shaped by symbolic value instead of mere use or exchange, reflecting consumers' social identity.
The development of digital platforms reinforces the simulated order, organizing emotions and desires within a broader ideological framework.
This framework critiques technological dominance while pushing for greater freedom and agency of objects, though it lacks practical solutions for reality.

Tianshu Xie (2025) studied this question.

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