September 16, 2025Journal of Communication InquiryOpen Access

Applied Baudrillard: From the Virtual Economy of Metaverses, NFTs, and Deepfakes, to a New Nihilism and Hatred of Capitalism

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Authors

RSRichard G. SmithSwansea University

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Implication

This analysis reveals the impact of simulation and nihilism in virtual economies like metaverses and nfts, highlighting a growing disdain for capitalism.

Key Points

The findings illustrate how contemporary culture is defined by simulation and a turn towards nihilism.
Baudrillard's theories are applied to understand the phenomenon of deepfakes within a global virtual economy.
The exploration emphasizes trends like anti-consumption and non-communication as emerging responses to capitalism.
This assessment suggests that the simulation of culture is becoming a dominant force reshaping societal norms and values.

Cite This Study

Richard G. Smith (2025) studied this question.

synapsesocial.com/papers/68d42336713b0b5dfea6b656 https://doi.org/10.1177/01968599251378134

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Implication

This analysis reveals the impact of simulation and nihilism in virtual economies like metaverses and nfts, highlighting a growing disdain for capitalism.

Applied Baudrillard: From the Virtual Economy of Metaverses, NFTs, and Deepfakes, to a New Nihilism and Hatred of Capitalism

Discussion

Member takes

Implication

Key Points

Cite This Study

Applied Baudrillard: From the Virtual Economy of Metaverses, NFTs, and Deepfakes, to a New Nihilism and Hatred of Capitalism

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider