Barbieland as a Simulacrum: A Baudrillardian Approach to the Barbie Movie

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This article explores Barbieland as a simulacrum, revealing the collapse of representation in postmodern culture.

Barbieland functions as a closed system demonstrating artificial norms and identities internalized by viewers.
The article explains Baudrillard's simulation theory, tracing the evolution from faithful representation to pure simulacra.
The film's critical gestures toward patriarchy and gender representation are neutralized by its aestheticization and spectacle.
Aesthetic forms in the Barbie movie reflect the representational logic, making it necessary to analyze contemporary cultural productions.

Murtaza Talha Altınkaya (2025) studied this question.

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