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July 28, 2025Jurnal Ilmiah Universitas Batanghari JambiOpen Access

Penerapan Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Menggunakan Metode SOAR dan QSPM pada Studi Kasus Thrift Store Labersa Pekanbaru

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Authors

PHPuri Tri HandikaFLFitriani Surayya LubisMHMisra Hartati

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Overview

Qualitative analysis found SOAR and QSPM effective for improving sales in a thrift store, suggesting key product development.

Key Points

  • Incorporating SOAR and QSPM methods improved sales effectiveness at the Thrift Store Labersa Pekanbaru.
  • The study revealed valid and reliable findings using qualitative research with questionnaires and direct interviews.
  • Analysis indicated that the store fell into quadrant V, which entails maintaining its market while developing new products.
  • The maximum score of 6.758 was achieved through pre-order services, meeting customer demand and enhancing shopping experiences.

Cite This Study

Handika et al. (2025) studied this question.

synapsesocial.com/papers/68af35e9cf1dd9ea359ea3bdhttps://doi.org/10.33087/jiubj.v25i2.6025
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