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January 31, 2025Jurnal Ilmiah Manajemen dan Kewirausahaan

Apakah Pemasaran Media Sosial, Pemasaran Influencer, dan Strategi Respons Berpengaruh terhadap Penjualan Coffee Shop X?

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Authors

MZMonica Farissa ZainRGRayhan GunaningratEREsti Dwi Rahmawati

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Overview

Quantitative analysis reveals significant effects of social media and influencer marketing on sales, suggesting strategic improvements.

Key Points

  • Sales increased with the use of social media marketing, indicating its importance for coffee shop profitability.
  • The study employed a quantitative approach with PLS-SEM, involving 100 customers and 100 days of sales data.
  • Findings showed independent variables explained 14.7% of sales variation, demonstrating the effect of marketing strategies.
  • These results underscore the need for coffee shops to enhance digital strategies and customer engagement to boost sales.

Cite This Study

Zain et al. (2025) studied this question.

synapsesocial.com/papers/68af782c7567bf4f94ff0c8ahttps://doi.org/10.55606/jimak.v4i1.5237
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Sustainable Business Practices in Coffee Shops: The Role of Marketing Innovation, Digital Marketing, and Branding Innovation Through Market Development2025
  2. 2Online Advertising Influences Purchase Intention of Coffee Customers2025
  3. 3The Role of Brand Awareness in Mediating the Effect of Social Media Marketing on Purchase Intention2025
  4. 4The Influence of Promotion Strategies on the Sales Level of Food Products at Kedai JAM2025
  5. 5The Influence of Promotion Effectiveness and Service Quality on Purchase Decisions at Madani Caffe Surabaya2025