September 10, 2025

A Narrative Literature Review: The Acceptance of Tiktok as New Advertising Era in Persuasive Element Among Consumers in Malaysia

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Narrative literature review examines TikTok's advertising impact on consumer behavior in Malaysia, suggesting effective persuasion.

TikTok is widely accepted as a new advertising platform, influencing consumers' purchasing decisions.
Qualitative analysis of narratives from 10 journal articles shows the effectiveness of persuasive elements in TikTok content.
Consumers prefer TikTok for its convenience and perceived discounts compared to other online shopping options.
The integration of personal connection in TikTok videos enhances the persuasive impact on consumer behavior.

Nurazimah Mohd Asri (2024) studied this question.

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