November 28, 2025OrganizacijaOpen Access

Exploring the Role of Perceived Benefits and Attitudes Toward Web in Modelling Online Purchase Intentions: A Case of Slovenia

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Survey reveals structural equation model explains 74% variance in online purchase intention, highlighting e-commerce benefits and consumer attitudes.

Structural equation model outlined robust paths linking consumer perceptions to online purchase intention.
The model performance metrics confirmed strong reliability with 74% variance explained and Cronbach's alpha at 0.92.
Assessment of e-commerce attitudes revealed significant impacts on purchase intentions and consumer behaviour shifts.
These findings suggest strategies for online retailers to enhance web experiences and satisfaction based on perceived benefits.

Marič et al. (2025) studied this question.

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Survey reveals structural equation model explains 74% variance in online purchase intention, highlighting e-commerce benefits and consumer attitudes.