Students Behaviour Towards Online Shopping: A Case Study in Higher Education Institutions of Lakhimpur District of Assam

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Observational analysis shows a positive correlation between students' age, income, and internet use, highlighting key shopping influences.

A significant positive correlation exists between students' age group and internet use, emphasizing the impact of age on online shopping behavior.
Most respondents cited time saving, offers, and discounts as major influences on their online shopping preferences.
Data was collected using a simple random sampling method from students at Madhabdev University in Lakhimpur District.
Challenges such as prolonged delivery times and discrepancies between product pictures and received goods were frequently reported.

Patir et al. (2025) studied this question.

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Observational analysis shows a positive correlation between students' age, income, and internet use, highlighting key shopping influences.