December 5, 2025Marketing Management JournalOpen Access

Shared Autonomous Vehicle Taxi Services: Unpacking the Route to Consumer Adoption

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Survey-based analysis explores adoption-intention for shared autonomous vehicle services, indicating key factors for market acceptance.

Adoption-intention is strongly influenced by technology-friendliness, highlighting its critical role in consumer acceptance.
Key metrics show that factors like relative advantage and compatibility affect adoption dynamics significantly.
Analysis employs a survey-based, three-study approach informed by Rogers’ and Higgins’ theoretical frameworks.
Study highlights the need for market strategies that address consumer concerns around autonomous taxi services.

Krishnan et al. (2022) studied this question.

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